Module Database Search


Module Title
Media Semiotics And Discourse

Keywords
Semiotics; structuralism; post-structuralism; media discourse

ReferenceBS2291
SCQF LevelSCQF 8
SCQF Points15
ECTS Points7.5
CreatedApril 2010
ApprovedAugust 2010
AmendedAugust 2012
Version No.2


This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF 8 entry requirements or equivalent.

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

To understand the basics of semiotic theory and the principles of discourse analysis, and to apply these to media texts.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. apply semiotic techniqes to the analysis and evaluation of media texts.
2. understand the basic currents of structuralist and post-structuralist semiotics.
3. Understand the main elements of discourse theory as applied to media.
4. be able to conduct a discourse analysis of selected media texts.

Indicative Module Content

The sign, signifier and signified; paradigmatic and syntagmatic semiotic analysis; codes; semiotic systems; intertextuality, empty and floating signifiers; discourse theory; discourse and power; elements and approaches to media discourse; broadcast news discourse; press discourse.

Indicative Student Workload

Contact Hours

Full Time
Lectures/seminars
36

Directed Study

 

54

Private Study

 

60

Mode of Delivery

Lecture format for delivery of theoretical element. Seminar/workshop format for textual analysis and discussion.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2
Component 2 3,4

Coursework 2 (50%): discourse analysis of media texts

Coursework 1 (50%): semiotic analysis of media texts

Indicative Bibliography

1.BARTHES, R., 2000. Mythologies. London: Vintage.
2.CHANDLER, D., 2005. Semiotics: the basics. Oxford: Routledge.
3.MATHESON, D., 2005. Media discourses: analysing media texts. Maidenhead: Open University Press.
4.VAN LEEUWEN, T., 2005. Introducing social semiotics. London: Routledge.
5.VAN DIJK, T., 2008. Discourse and power. London: Palgrave MacMillan.


 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781