|Prerequisites for Module|
None in addition to SCQF 8 entry requirements or equivalent.
Aims of Module
To understand the basics of semiotic theory and the principles of discourse analysis, and to apply these to media texts.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||apply semiotic techniqes to the analysis and evaluation of media texts.|
||understand the basic currents of structuralist and post-structuralist semiotics.|
||Understand the main elements of discourse theory as applied to media.|
||be able to conduct a discourse analysis of selected media texts.|
Indicative Module Content
The sign, signifier and signified; paradigmatic and syntagmatic semiotic analysis; codes; semiotic systems; intertextuality, empty and floating signifiers; discourse theory; discourse and power; elements and approaches to media discourse; broadcast news discourse; press discourse.
Indicative Student Workload
|60||Mode of Delivery|
Lecture format for delivery of theoretical element. Seminar/workshop format for textual analysis and discussion.
||Learning Outcomes Assessed|
|Component 1 ||1,2|
|Component 2 ||3,4|
Coursework 2 (50%): discourse analysis of media texts
Coursework 1 (50%): semiotic analysis of media texts
|1.||BARTHES, R., 2000. Mythologies. London: Vintage.|
|2.||CHANDLER, D., 2005. Semiotics: the basics. Oxford: Routledge.|
|3.||FAIRCLOUGH,N., 2014. <I>Language and Power. 3rd ed. London: Routledge.|
|4.||MACHIN, D. and MAYR, A., 2012. How to do critical discourse analysis: a multimodal introduction. London: Sage.|
|5.||MATHESON, D., 2005. Media discourses: analysing media texts. Maidenhead: Open University Press.|
|6.||VAN DIJK, T., 2008. Discourse and power. London: Palgrave MacMillan.|
|7.||VAN LEEUWEN, T., 2005. Introducing social semiotics. London: Routledge.|