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MODULE DESCRIPTOR
Module Title
Corporate Events Management
Reference BS2284 Version 3
Created April 2017 SCQF Level SCQF 8
Approved September 2010 SCQF Points 15
Amended June 2017 ECTS Points 7.5

Aims of Module
The aim of this module is to give students a focused insight into one of the major growth sectors within the events industry.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Define the corporate event sector, illustrating evolution, economic value and key characteristics.
2 Categorise the key sub-sectors of the business event sector, summarising characteristics and organisations.
3 Summarise the main stakeholders and agencies involved in the business event industry.

Indicative Module Content
Definitions; Business Events: Evolution, Volume, Value, Key Characteristics; Sub-Sectors: Conferences and Meetings, Corporate Hospitality, Incentive Travel, Exhibitions and Trade Fairs, Individual Travel; Supply and Demand Characteristics and Trends; Association and Corporate Events; International Bid Process; Business Event Stakeholders and their contribution: Public and Private Sector Agencies, eg. National Convention Bureaux; Conference Management Software.

Module Delivery
This is a lecture based module, which is supported by interactive tutorials and exposure within class to conference management software.

Indicative Student Workload Full Time Part Time
Contact Hours 46 46
Non-Contact Hours 104 104
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only [for the purposes of the Key Information Set (KIS)]
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Group report, examining a case study city as a corporate events host, focusing on a specific sub-sector of the industry.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to SCQF level 8 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 DAVIDSON, R., and COPE, B., 2003. Business travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel. Essex: Pearson Education Limited.
2 MINTEL, 2011. Business traveller. London: Mintel.
3 O'TOOLE, W. and MIKOLAITIS, P., 2002. Corporate event project management. New York: Wiley.
4 ROGERS, T., 2007. Conferences and conventions: a global industry. 2nd ed. Oxford: Butterworth Heinemann. ebook
5 Journals:
Conference and Incentive Travel (Trade Journal)
Event Management, an International Journal
International Journal of Event Management Research

 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781