|Prerequisites for Module|
None in addition to SCQF level 8 entry requirements or equivalent.
Aims of Module
The aim of this module is to give students a focused insight into one of the major growth sectors within the events industry.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||Define the corporate event sector, illustrating evolution, economic value and key characteristics.|
||Categorise the key sub-sectors of the business event sector, summarising characteristics and organisations.|
||Summarise the main stakeholders and agencies involved in the business event industry.|
Indicative Module Content
Definitions; Business Events: Evolution, Volume, Value, Key Characteristics; Sub-Sectors: Conferences and Meetings, Corporate Hospitality, Incentive Travel, Exhibitions and Trade Fairs, Individual Travel; Supply and Demand Characteristics and Trends; Association and Corporate Events; International Bid Process; Business Event Stakeholders and their contribution: Public and Private Sector Agencies, eg. National Convention Bureaux; Conference Management Software.
Indicative Student Workload
|59||Mode of Delivery|
This is a lecture based module, which is supported by interactive tutorials and exposure within class to conference management software.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3|
Group report, examining a case study city as a corporate events host, focusing on a specific sub-sector of the industry.
|1.||DAVIDSON, R., and COPE, B., 2003. Business travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel. Essex: Pearson Education Limited.|
|2.||MINTEL, 2011. Business traveller. London: Mintel.|
|3.||O'TOOLE, W. and MIKOLAITIS, P., 2002. Corporate event project management. New York: Wiley.|
|4.||ROGERS, T., 2007. Conferences and conventions: a global industry. 2nd ed. Oxford: Butterworth Heinemann. ebook|
<I>Conference and Incentive Travel</I> (Trade Journal)<br>
<I>Event Management, an International Journal <br>
International Journal of Event Management Research</I>