Module Database Search

Module Title
Corporate Events Management

Conferences and Meetings; Corporate Hospitality; Incentive Travel; Exhibitions and Trade Fairs; Individual Travel; Client Trends; National Convention Bureaux

SCQF Points15
ECTS Points7.5
CreatedJune 2009
ApprovedSeptember 2010
AmendedAugust 2012
Version No.2

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF level 8 entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

The aim of this module is to give students a focused insight into one of the major growth sectors within the events industry.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Define the corporate event sector, illustrating evolution, economic value and key characteristics.
2. Categorise the key sub-sectors of the business event sector, summarising characteristics and organisations.
3. Summarise the main stakeholders and agencies involved in the business event industry.

Indicative Module Content

Definitions; Business Events: Evolution, Volume, Value, Key Characteristics; Sub-Sectors: Conferences and Meetings, Corporate Hospitality, Incentive Travel, Exhibitions and Trade Fairs, Individual Travel; Supply and Demand Characteristics and Trends; Association and Corporate Events; International Bid Process; Business Event Stakeholders and their contribution: Public and Private Sector Agencies, eg. National Convention Bureaux; Conference Management Software.

Indicative Student Workload

Contact Hours

Full Time
Assessment Related

Directed Study



Private Study



Mode of Delivery

This is a lecture based module, which is supported by interactive tutorials and exposure within class to conference management software.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3

Group report, examining a case study city as a corporate events host, focusing on a specific sub-sector of the industry.

Indicative Bibliography

1.DAVIDSON, R., and COPE, B., 2003. Business travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel. Essex: Pearson Education Limited.
2.MINTEL, 2011. Business traveller. London: Mintel.
3.O'TOOLE, W. and MIKOLAITIS, P., 2002. Corporate event project management. New York: Wiley.
4.ROGERS, T., 2007. Conferences and conventions: a global industry. 2nd ed. Oxford: Butterworth Heinemann. ebook
5.Journals: <br>
<I>Conference and Incentive Travel</I> (Trade Journal)<br>
<I>Event Management, an International Journal <br>
International Journal of Event Management Research</I>

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781