RGU: RGU Module: Store Design And Visual Merchandising (BS2256)

Module Title
Store Design And Visual Merchandising

Keywords
Store Layout, Space Planning, Store Design, Visual Merchandising, Sensory Marketing, Visual Communications, Display

Reference

BS2256

SCQF Level

SCQF 8

SCQF Points

ECTS Points

7.5

Created

May 2002

Approved

December 2003

Amended

August 2012

Revision No.

Prerequisites for Module

None, in addition to course entry requirements or equivalent.

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

To provide the student with the ability to apply the principles of store design, layout and visual merchandising to retail outlets.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1.	Evaluate the elements of store layout and space planning.
2.	Analyse and apply storefront and interior presentation techniques.
3.	Analyse and apply visual merchandising elements and merchandise presentation methods.
4.	Evaluate and use visual communication and sensory marketing techniques.

Indicative Module Content

Store environment elements and objectives, store image, store planning, space planning and allocation, store circulation and flow, merchandise fixtures and fittings, visual merchandise techniques, store design interior and exterior, lighting, atmospherics, music and scent, visual communications, signage, logos, graphics, CAD visual merchandising packages.

Indicative Student Workload

Contact Hours	Full Time
Lectures	24
Tutorials	6
Practicals	8
Visits	6
Surgery	12
Assessment	5
Directed Study
Directed reading	54
Private Study
Private study	35

Mode of Delivery

Key concepts are introduced and illustrated through lectures and directed reading. The understanding of students is tested and further enhanced through tutorials, visits and practicals.

Assessment Plan

	Learning Outcomes Assessed
Component 1	1,2,3,4

There will be ONE assessment in which the students will be assessed on an individual basis. This will identify an appropriate market and product range. Students will apply the theoretical principles of store layout, interior and exterior design and visual merchandising and will produce both a written report and storyboards

Indicative Bibliography

1.	CLIFF, S., 1995. The best in retail corporate identity. London: Batsford.
2.	DUNNE, P. and LUSCH, R., 2008. Retailing. 6th ed. Mason OH, Thomson: South Western.
3.	LEVY, M. and WEITZ, B.A., 2012. Retailing management. 8th ed. New York: McGraw-Hill.
4.	PEGLER, M.M, 2012. Visual merchandising and display. 6th ed. New York: Fairchild Publications.