|Prerequisites for Module|
None, in addition to course entry requirements or equivalent.
Aims of Module
To provide the student with the ability to apply the principles of store design, layout and visual merchandising to retail outlets.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
Indicative Module Content
Store environment elements and objectives, store image, store planning, space planning and allocation, store circulation and flow, merchandise fixtures and fittings, visual merchandise techniques, store design interior and exterior, lighting, atmospherics, music and scent, visual communications, signage, logos, graphics, CAD visual merchandising packages.
Indicative Student Workload
|Mode of Delivery|
Key concepts are introduced and illustrated through lectures and directed reading. The understanding of students is tested and further enhanced through tutorials, visits and practicals.
There will be ONE assessment in which the students will be assessed on an individual basis. This will identify an appropriate market and product range. Students will apply the theoretical principles of store layout, interior and exterior design and visual merchandising and will produce both a written report and storyboards