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Module Title
The Events Industry: Context And Operations

Event typologies; Event stakeholders; Careers; Event production process; Managing and allocating human and financial resources; Event logistics

SCQF Points30
ECTS Points15
CreatedMay 2016
ApprovedAugust 2016
Version No.1

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF level 7 entry requirements or equivalent.

Corequisite Modules


Precluded Modules


Aims of Module

The aim of this module is to introduce students to the Events Industry as a whole. It will provide a foundation of knowledge to build upon in future speciality modules and develop understanding of the operational requirements for planning and delivering events.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Describe and evaluate the development and current structure of the events industry.
2. Summarise academic typologies and classifications segmenting the events industry, examining issues of production, consumption and policy.
3. Investigate and critically appraise the event management process, from planning through to delivery.
4. Demonstrate an ability to apply concepts to a practical setting, via the completion of a specific case study.

Indicative Module Content

History and development of events management; nature and scope of the industry; typologies of events; the demand for events; issues of production and consumption; event strategies; event impacts; event industry careers; the future of events management; event operations; event programming; events and finance; event marketing; events and risk; events and HRM; event staging; event logistics; event project management.

Indicative Student Workload

Contact Hours

Full Time
Assessment Related

Directed Study



Private Study



Mode of Delivery

This will involve lectures supported by interactive tutorials and workshops, guest speakers and event-based case studies.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2
Component 2 3,4

Group presentation focusing on the characteristics and challenges of one category of events, within the wider events industry typology.

Individual case-study based report, examining operational issues particular to that event.

Indicative Bibliography

1.BOWDIN, G. et al, 2010. Events management. 3rd ed. Oxford: Butterworth-Heinemann.
2.GETZ, D., 2016. Event studies. Amsterdam: Butterworth-Heinemann.
3.EVENTSCOTLAND, 2006. Event management: a practical guide. Edinburgh: EventScotland.
4.RAJ, R. et al, 2013. Events management: principles and practice. Los Angeles: Sage.
5.SHONE, A. and PARRY, B., 2010. Successful event management. London: Cengage Learning.
6.TUM, J., NORTON, P. and WRIGHT, J.N., 2006. Management of event operations. Amsterdam: Butterworth-Heinemann.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781