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MODULE DESCRIPTOR
Module Title
Managing In The Creative Industries
Reference BS1311 Version 3
Created April 2017 SCQF Level SCQF 7
Approved May 2013 SCQF Points 15
Amended June 2017 ECTS Points 7.5

Aims of Module
To provide students with an understanding of management tools and concepts within the creative industries and to establish an awareness of specific strategic and commercial challenges related to the sector. This includes an introduction to the principles of design and creativity which will enable students to manage the design process from initial idea generation to delivery of fully formed proposal.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Demonstrate an understanding of management techniques and practices within creative cultural industries
2 Explain evaluative techniques used for development and enhancement of ideas and concepts within creative and cultural industries
3 Explain practices which foster and manage creative processes within cultural and creative industries
4 Demonstrate an understanding of best practices in concept pitching and business bidding

Indicative Module Content
Key sector roles; team roles and characteristics of creative people; feasibility testing; best practice in business pitching; leadership and motivation; communication; management techniques and models.

Module Delivery
Lectures will introduce the key concepts which underpin the module. Fully contextualised tutorials will allow students to apply theoretical concepts to their own course area. Directed discussions will be hosted each week on the CampusMoodle VLE to further deepen students' understanding of the subject matter, with appropriate directed reading also provided.

Indicative Student Workload Full Time Part Time
Contact Hours 36 36
Non-Contact Hours 114 114
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 30% Outcomes Assessed: 4
Description:
Component 2
Type: Coursework Weighting: 70% Outcomes Assessed: 1, 2, 3
Description:

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The Module is assessed by two components: C1 - Coursework - 30% weighting. C2 - Coursework - 70% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A At least 70% on weighted aggregate and at least 35% in each component
B At least 60% on weighted aggregate and at least 35% in each component
C At least 50% on weighted aggregate and at least 35% in each component
D At least 40% on weighted aggregate and at least 35% in each component
E At least 35% on weighted aggregate
F Less than 35% on weighted aggregate
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BILTON, C., 2007. Management and creativity. Oxford: Blackwell.
2 BODDY, D., 2011. Management: an introduction. 5th ed. London: Financial Times Pretence Hall.
3 PRATHER, C., 2010. Manager's guide to fostering innovation and creativity in teams. New York: McGraw-Hill.

 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781