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Module Title
Managing In The Creative Industries

managing creative industries

SCQF Points15
ECTS Points7.5
CreatedMarch 2013
ApprovedMay 2013
AmendedJune 2013
Version No.2

This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module


Corequisite Modules


Precluded Modules


Aims of Module

To provide students with an understanding of management tools and concepts within the creative industries and to establish an awareness of specific strategic and commercial challenges related to the sector. This includes an introduction to the principles of design and creativity which will enable students to manage the design process from initial idea generation to delivery of fully formed proposal.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Demonstrate an understanding of management techniques and practices within creative cultural industries

2. Explain evaluative techniques used for development and enhancement of ideas and concepts within creative and cultural industries

3. Explain practices which foster and manage creative processes within cultural and creative industries

4. Demonstrate an understanding of best practices in concept pitching and business bidding

Indicative Module Content

Key sector roles; team roles and characteristics of creative people; feasibility testing; best practice in business pitching; leadership and motivation; communication; management techniques and models.

Indicative Student Workload

Contact Hours

Full Time

Directed Study

Directed study

Private Study



Mode of Delivery

Lectures will introduce the key concepts which underpin the module. Fully contextualised tutorials will allow students to apply theoretical concepts to their own course area. Directed discussions will be hosted each week on the CampusMoodle VLE to further deepen students' understanding of the subject matter, with appropriate directed reading also provided.

Assessment Plan

Learning Outcomes Assessed
Component 1 4
Component 2 1,2,3

Indicative Bibliography

1.BODDY, D., 2016. Management: an introduction. 7th ed. London: Pearson.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781