Module Database Search

Module Title
Enterprise Essentials

enterprise; idea generation; creative thinking; opportunity recognition; enterprise skills

SCQF Points5
ECTS Points2.5
CreatedJune 2012
ApprovedAugust 2012
AmendedNovember 2012
Version No.2

Prerequisites for Module


Corequisite Modules


Precluded Modules


Aims of Module

To introduce approaches to generating and testing enterprising ideas, and to develop knowledge and understanding of the key tasks involved in translating ideas into action.
To enhance students' enterprise skills and behaviours.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. Apply idea generation and creative thinking techniques to identify enterprising ideas.
2. Conduct relevant independent research to evaluate the feasibility of translating an enterprising idea into action.
3. Produce a brief written proposal demonstrating how an enterprising idea is to be translated into action.

Indicative Module Content

Approaches to generating enterprising ideas. Creative thinking techniques. Opportunity recognition and testing. Stakeholder needs analysis and market research. Sources and types of finance. Enterprise advice and support. Developing resource and support networks.

Indicative Student Workload

Contact Hours

Distance Learning


Directed Study



Private Study



Mode of Delivery

Students engage in directed study to prepare a structured proposal to demonstrate how they plan to translate an enterprising idea into action. Staff act as advisers and facilitators in the delivery of this online module.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3

A written structured proposal demonstrating how an enterprising idea is to be translated into action. The proposal should be suitable for discussion with an enterprise adviser.

Indicative Bibliography

1.Rae, D., 2007. Entrepreneurship: from Opportunity to Action. Basingstoke: Palgrave Macmillan
2.Burns, P., 2011. Entrepreneurship and Small Business. 3rd ed. Basingstoke: Palgrave Macmillan
3.Pearce, J., 2003. Social Enterprise in Anytown. Calouste Gulbenkian Foundation

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781