|Prerequisites for Module|
None in addition to SCQF 7 entry requirements or equivalent.
Aims of Module
To promote a critical understanding of the underlying principles of different kinds of communication and to develop awareness of the role of the behavioural sciences in the communication process.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
Indicative Module Content
The module will examine essential postulates of communication. It focuses on the elements of the communication process introducing students to the concepts of context, mediation, codes, feedback and barriers. The role of theories and models such as the Process School and the Semiotic School is examined, with examples. Contexts such as intrapersonal, interpersonal, group, organizational, and mass communication are studied. Relationships between organisational structures, and forms, and channels and media of communication are considered. The role of plain English, writing for specific purposes and audiences are examined and professional standards in written and oral communication emphasised.
|Indicative Student Workload|
Mode of Delivery
This is a lecture based course supplemented by tutorial and seminar sessions. Students will prepare for seminars, contribute to seminar discussions and engage in student-centred activities (e.g. directed reading, exercises).
Component 1 is an essay (50% weighting)
Component 2 is a portfolio and group presentation (50%)