Module Database Search

Module Title
Visual Culture and Design
Reference BS1290 Version 3
Created April 2017 SCQF Level SCQF 7
Approved August 2010 SCQF Points 30
Amended August 2017 ECTS Points 15

Aims of Module
To introduce students to a range of design and production techniques in addition to an introduction to key theoretical frameworks, themes and issues arising in the study of Visual Culture.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Outline the assumptions, production values and commercial goals that characterise contemporary visual culture.
2 Discuss artifacts of visual culture with appropriate reference to key aesthetic and cultural theories.
3 Effectively plan, demonstrate and test a range of communication design approaches.
4 Discuss and demonstrate a wide range of inter-related techniques through the use of industry-standard software.

Indicative Module Content
Art; advertising; film; image-editing; digital photography; the communication process; realism and modernism in the visual arts; advent and development of chemical and mechanical arts and critical responses to these (typography, photography, film and television); intertextuality and adaptation; irony and juxtaposition; hegemony; ways of seeing and issues of identity and representation; visual culture in the digital era; the globalisation of visual cultures; multimedia tools and technologies;

Module Delivery
Lectures, tutorials, directed reading, screenings and field trips.

Indicative Student Workload Full Time Part Time
Contact Hours 98 98
Non-Contact Hours 202 202
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 300
Actual Placement hours for professional, statutory or regulatory body    

If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 50% Outcomes Assessed: 1, 2
Description: Essay
Component 2
Type: Coursework Weighting: 50% Outcomes Assessed: 3, 4
Description: Design portfolio

Explanatory Text
The Module is assessed by two components: C1 - Coursework - 50% weighting. C2 - Coursework - 50% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A At least 70% on weighted aggregate and at least 35% in each component
B At least 60% on weighted aggregate and at least 35% in each component
C At least 50% on weighted aggregate and at least 35% in each component
D At least 40% on weighted aggregate and at least 35% in each component
E At least 35% on weighted aggregate
F Less than 35% on weighted aggregate
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to SCQF 7 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

1 BARTHES, R., 1993. Mythologies. London: Vintage.
2 BERGER, J., 2008. Ways of seeing. Harmondsworth: Penguin/BBC.
3 GOMBRICH, E.H., 1995. The story of art. London: Phaidon Press.
4 MCLOUGHLIN, L., 2000. The language of magazines. London: Routledge. ebook
5 PHILLIPS, W. H., 2005. Film: an introduction. 3rd ed. Basingstoke: Palgrave.
6 STOREY, J., 2015. Cultural theory and popular culture. 7th ed. London: Prentice-Hall. ebook
7 STURKEN, M. and CARTWRIGHT, L., 2009. Practices of looking. 2nd ed. Oxford: Oxford University Press.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781