Module Database Search

Module Title
The Media Business
Reference BS1289 Version 3
Created April 2017 SCQF Level SCQF 7
Approved June 2018 SCQF Points 15
Amended June 2017 ECTS Points 7.5

Aims of Module
To provide students with an analytical overview of the structure, ownership, function and operation of the various sectors within the media industries.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Describe the structure of the key sectors that comprise the media industries.
2 Explain key historical and contemporary developments in these industries.
3 Identify and analyse the major challenges affecting the sectors within these industries.
4 Discuss the ways in which the media industries are controlled and regulated.
5 Reflect upon the implications on society and culture of the changing nature of the media industries.

Indicative Module Content
Structure, ownership and regulation of contemporary media industries; nature and range of content including newspapers, advertising, broadcast and web-based and social media discourses; audiences and media effects; media measurement; media representation and framing, public relations and branding; ethics; national and global media markets; convergence and synergistic strategies.

Module Delivery
This module will consist of lectures and contextualised tutorials, and student-centred learning in the form of directed reading and some aspects of independent research.

Indicative Student Workload Full Time Part Time
Contact Hours 30 N/A
Non-Contact Hours 120 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
Actual Placement hours for professional, statutory or regulatory body    

If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4, 5
Description: Group presentation

Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

1 ATHIQUE, A., 2013. Digital media and society: an introduction. Oxford: Polity
2 BARLOW, D. and MILLS, B., 2009. Reading media theory: thinkers, approaches, contexts. London: Pearson-Longman.
3 BRANSTON, G. and STAFFORD, R., 2010. The media student's book. 5th ed. London: Routledge. ebook
4 CURRAN, J. and MORLEY, D., 2006. Media and cultural theory. London: Routledge.
5 CLIFFORD, C. et al., 2017. Media ethics: cases and moral reasoning. London: Routledge.
6 HESMONDHALGH, D., 2013. The cultural industries. London: Sage.
7 JIN, D.Y., 2013. De-convergence of global media industries. London: Routledge.
8 SMITH-MAGUIRE, J. and MATTHEWS, J., 2014. The cultural intermediaries reader. London: Sage.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781