|Prerequisites for Module|
None in addition to SCQF7 entry requirements or equivalent.
Aims of Module
To introduce students to theory and practice relating to digital media. The module will discuss how and why we go online; the uses that can be made of Web 2.0, including for knowledge management, communication and business; collaborative platforms and issues of identity, anonymity and privacy online.
Learning Outcomes for Module
On completion of this module, students are expected to be able to:
||evaluate the quality of digital media from a variety of viewpoints (aesthetics, usability, technical efficiency etc)|
||Demonstrate an understanding of current practices and platforms.|
||Be able to engage with social networking and Web 2.0 tools.|
Indicative Module Content
The module starts with a historic review of digital media developments and motivations for usage. Students then explore the variety of contemporary Web 2.0 usage from a business perspective, including communications, marketing and knowledge management. Developments in open source and collaborative platforms are also examined. Consumer privacy and business information security and ethics
Indicative Student Workload
|Private study||34||Mode of Delivery|
The module will be delivered using a mixture of lectures, computer lab work and the use of relevant digital media.
||Learning Outcomes Assessed|
|Component 1 ||1,2,3|
Students will be required to produce a blog focused on a specific theme and to add to it with their own content plus critical discussions of issues arising within the module.
|1.||CHAFFEY, D. and SMITH, P.R., 2017. Digital marketing excellence: planning, optimizing and integrating online marketing. 5th ed. Oxon: Routledge|
|2.||SMART INSIGHTS, 2018. Plan, manage and optimize your marketing. [online]. Leeds: Smart Insights. Available from: http://www.smartinsights.com/ [Accessed 13 April 2018].|
|3.||MOZ, 2018. The Moz Blog. [online]. Seattle: Moz. Available from: https://moz.com/blog [Accessed 13 April 2018].|
|4.||ECONSULTANCY, 2018. Practical, relevant and immediate. [online]. London: Econsultancy. Available from: https://econsultancy.com [Accessed 13 April 2018].|
|5.||FILL, C. and TURNBULL, S., 2016. Marketing communications: discovery, creation and conversions. 7th ed. Harlow: Pearson.|