Module Database Search


Module Title
Digital Media Platforms And Practices

Keywords
New media; Web 2.0; social media; open source

ReferenceBS1288
SCQF LevelSCQF 7
SCQF Points15
ECTS Points7.5
CreatedMarch 2010
ApprovedAugust 2010
AmendedAugust 2012
Version No.2


This Version is No Longer Current
The latest version of this module is available here
Prerequisites for Module

None in addition to SCQF7 entry requirements or equivalent.

Corequisite Modules

None.

Precluded Modules

None.

Aims of Module

To introduce students to theory and practice relating to digital media. The module will discuss how and why we go online; the uses that can be made of Web 2.0, including for knowledge management, communication and business; collaborative platforms and issues of identity, anonymity and privacy online.

Learning Outcomes for Module

On completion of this module, students are expected to be able to:

1. evaluate the quality of digital media from a variety of viewpoints (aesthetics, usability, technical efficiency etc)
2. Demonstrate an understanding of current practices and platforms.
3. Be able to engage with social networking and Web 2.0 tools.

Indicative Module Content

The module starts with a historic review of digital media developments and motivations for usage. Students then explore the variety of contemporary Web 2.0 usage from a business perspective, including communications, marketing and knowledge management. Developments in open source and collaborative platforms are also examined. Consumer privacy and business information security and ethics

Indicative Student Workload

Contact Hours

Full Time
Assessment
20
Lectures
12
Practicals/Laboratories
12

Directed Study

 
Directed study
72

Private Study

 
Private study
34

Mode of Delivery

The module will be delivered using a mixture of lectures, computer lab work and the use of relevant digital media.

Assessment Plan

Learning Outcomes Assessed
Component 1 1,2,3

Students will be required to produce a blog focused on a specific theme and to add to it with their own content plus critical discussions of issues arising within the module.

Indicative Bibliography

1.BRABHAM, D.C., 2013. Crowdsourcing. Cambridge, Massachusetts: The MIT Press.
2.CHAFFEY, D. and SMITH, P.R., 2013. Emarketing excellence: planning and optimizing your digital marketing. 4th ed. London: Routledge.
3.MEINEL, C. et al., 2015. Blogosphere and its exploration. Berlin: Springer.
4.MORGAN-THOMAS, A. and VELOUTSOU, C., 2013. Beyond technology acceptance: brand relationships and online brand experience. Journal of Business Research, 66(1), pp. 21-27.
5.PEDERSEN, S., 2010. Why blog? Motivations for blogging. Oxford: Chandos.


 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781