Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Visual Creativity and Selling Imagery | |||
| Reference | ACM023 | Version | 2 |
| Created | July 2021 | SCQF Level | SCQF 11 |
| Approved | September 2020 | SCQF Points | 15 |
| Amended | September 2021 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To provide the student with the ability to develop their skills in visual creativity and selling imagery in Architecture. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Demonstrate a critical awareness of current issues in creative architectural communication in one or more specialisms. |
| 2 | Through extensive, detailed and critical knowledge apply and appraise a method of creative architectural communication and its outcomes. |
| Indicative Module Content |
|---|
| This module will focus on developing students knowledge and skills in creating advanced visual creativity and selling imagery in architecture. This will include investigating established and new creative methods of selling imagery and applying them. |
| Module Delivery |
|---|
| This is a tutorial/seminar-based course. Students select the details they wish to study. They are advised on their choice by staff and receive tutorials in studio to assist them in the interpretation of the information they collect. Students make regular seminar presentations to staff and other students. A substantial part of the module is devoted to studio-based student centred learning and library research. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 24 | N/A |
| Non-Contact Hours | 126 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2 |
| Description: | The coursework consists of a completed selling image and the submission should include a report, display + oral presentation. | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The overall module grade is based on 100% weighting of Component 1 (Coursework). An overall minimum grade D is required to pass the module. Non-submission will result in an NS grade. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | A |
| B | B |
| C | C |
| D | D |
| E | E |
| F | F |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | Dynamic Digital Representations in Architecture: Visions in Motion Schodek, D. & As, I.; Schodek, Daniel (University of Notre Dam 2008 |
| 2 | Drawing from the Model: Fundamentals of Digital Drawing, 3D Modeling, and Visual Programming in Arch Melendez, Frank 2019 |
| 3 | Graphic design for architects a manual for visual communication Lewis, Karen. 2015 |
| 4 | A Guide to Visual Presentation Rani, Ruzami Mat , 2015 |
| 5 | Architectural Renderings: Construction and Design Manual PB Schillaci, Fabio 2009 |