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MODULE DESCRIPTOR
Module Title
Critical and Contextual Studies (Commercial Context)
Reference AA3100 Version 3
Created May 2017 SCQF Level SCQF 9
Approved August 2009 SCQF Points 15
Amended August 2017 ECTS Points 7.5

Aims of Module
To encourage the initial development of a personal, critical and contextual framework through increasingly self-directed study, developing research skills and increasing critical awareness of contemporary commercial photographic practice.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Explore critical and contextual themes relating to contemporary professional and commercial photographic practice within a broad cultural framework.
2 Identify and develop self-directed critical research themes in relation to personal interests and practice.
3 Develop research skills and methods in relation to a wide cultural framework and self-directed study using appropriate infomation retrieval methods.
4 Develop appropriate methods to document evidence of research activity.

Indicative Module Content
The module will develop theoretical core skills essential to underpin the individual student's developing personal interests and photographic practice. The module is not specifically about photographic images themselves but is aimed more at an understanding of different theories and concepts about images, cultural forms and processes. Students will be expected to use appropriate information retrieval and networked communication systems to research and submit work. Introduction to methods of visualisation and documentation of research analysis: referencing, academic writing and effective use of 'Critical Notebook'.

Module Delivery
The module is seminar based with an increasing emphasis on self-directed study. Tutorial support, both group and individual, will form part of this module.

Indicative Student Workload Full Time Part Time
Contact Hours 50 N/A
Non-Contact Hours 100 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 70% Outcomes Assessed: 1, 3, 4
Description: Visual and written assignments will be assessed through the Critical Notebook.
Component 2
Type: Coursework Weighting: 30% Outcomes Assessed: 2
Description: Final written reflective summary to include visuals (500-1000 words).

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
In order to pass the module you need to achieve an overall grade D or above.
Module Grade Minimum Requirements to achieve Module Grade:
A An A in C1 and an A, B, or C in C2.
B An A in C1 and a D in C2, or a B in C1 and an A, B, C, or D in C2, or a C in C1 and an A in C2.
C A C in C1 and a B, C or D in C2, or a D in C1 and an A or B in C2.
D A D in C1 and a C or D in C2.
E An F in C1 and an A or B in C2, or an E in C1 and an A, B, C, D or E in C2, or an E in C2 and an A, B, C or D in C1, or an F in C2 and an A or B in C1.
F An F in C1 and a C, D, E or F in C2, or and F in C2 and a C, D or E in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module Successful completion of HND Photography.
Corequisites for module AA3507 Professional Design Studies and AA3102 Commercial Practice (Diagnostic Elective Projects).
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 WELLS, L., 2015. Photography: A Critical Introduction. 5th ed. Oxon: Routledge.
2 SONTAG, S., 1979. On Photography. London: Penguin.
3 CLARKE, G., 1997. The Photograph: A Visual and Cultural History. Oxford: Oxford Paperbacks.
4 COTTON, C., 2014. The Photograph as Contemporary Art. 3rd ed. London: Thames and Hudson.
5 BERGER, J., 2008. Ways of Seeing. London: Penguin.
6 BATE, D., 2016. Photography (The Key Concepts). 2nd ed. London: Bloomsbury.
7 HOWELLS, R., 2012. Visual Culture: An Introduction. 2nd ed. Polity Press.


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