Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Photography Business Strategy | |||
| Reference | AA3003 | Version | 3 |
| Created | June 2022 | SCQF Level | SCQF 9 |
| Approved | July 2016 | SCQF Points | 15 |
| Amended | July 2022 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| The aim of this module is to provide the student with a detailed understanding of professional business practice within his or her own chosen area of photography. This module will focus on providing the student with the knowledge and skills to produce a personal business entry strategy portfolio covering all relevant current business practices. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Acquire independent research skills through informed critical knowledge and understanding of common business models within the photographic industry. |
| 2 | Develop contact with the professional industry. |
| 3 | Produce a detailed portfolio to express a sound business model. |
| Indicative Module Content |
|---|
| This module is designed to investigate a personal business strategy through thorough research methods. To understand the implications of sound financial planning, costing and charging. To develop an appropriate marketing strategy, investigating various methodologies. To develop key competencies in legal and regularity photographic business requirements. The student will develop their own line of enquiry based on their own choice of business direction and demographic. |
| Module Delivery |
|---|
| A series of workshops will set out the relevant knowledge and skills that need to be developed by the individual. The workshops will present an overview of the photographic industry including business models, finance, marketing and legal requirements. The teaching is aimed at encouraging the student to develop a personal business strategy through research and investigation in to their elected specialism. Group critiques will provide an environment to discuss the strategy and to gain formative feedback from peers and tutor. Visiting practitioners will bring professional understanding from industry. Seminars will discuss student practice in the context of the wider profession. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 90 | N/A |
| Non-Contact Hours | 60 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3 |
| Description: | Coursework portfolio. | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| In order to pass the module, students need to achieve an overall grade D or above. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | A in Component 1 |
| B | B in Component 1 |
| C | C in Component 1 |
| D | D in Component 1 |
| E | E in Component 1 |
| F | F in Component 1 |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | Successful completion of an HND qualification in Photography. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| ADDITIONAL NOTES |
|---|
| Students will be guided towards particular texts or resources relevant to individual projects and themes. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | TRACY, J., and GIBSON, S., 2014. The freelance photographer's market handbook 2015. |
| 2 | THOMAS, G., and LEONARD, E., 2014. Beyond the lens. London, Association of Photographers. |
| 3 | DONOVAN, S., 2010. The world's biggest book of photography competitions, awards, grants & places to sell your photos online. [Place of publication not identified], Www.Photography-Competitons.net. |
| 4 | GRIFFITHS, J., 2011. The bigger picture: the essential business guide for photographers. London: Plane Tree. |
| 5 | O'DELL, J., 2013. Blogging for photographers: showcase your creativity & build your audience. |
| 6 | SCOTT, G., 2015. Professional photography: the new global landscape explained. |
| 7 | PRITCHARD, L., 2012. Setting up a Successful Photography Business How to be a Professional Photographer. London: Bloomsbury. |
| 8 | WHITE, L., 2013. Photography business secrets: the savvy photographer's guide to sales, marketing, and more. |