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MODULE DESCRIPTOR
Module Title
Creative Principles & Methods
Reference AA1005 Version 6
Created March 2023 SCQF Level SCQF 7
Approved June 2002 SCQF Points 30
Amended July 2023 ECTS Points 15

Aims of Module
To introduce the key practical & theoretical aspects of study in Art & Design including terminology, communication and practice. To provide you with an understanding of and to develop skills in, principles and methods relevant to 2D and 3D practice within both Fine Art and Design. To raise an awareness of the contextual issues surrounding the above practice and to develop critical and evaluative skills in relation to contemporary Fine Art and Design practice. To nurture an awareness of the responsibilities for learning and an independence in thinking.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Differentiate and appropriately apply the defining characteristics of a creative process.
2 Explore a range of research strategies and methods, analysing and applying them in response to a specific brief or problem.
3 Explore a range of strategies and processes for the generation, exploration and development of ideas and concepts within practical studio projects.
4 Apply critical judgment to the identification and selection of appropriate visual information towards the resolution of projects and to apply practical skills through experimentation with process and materials in both 2 and 3 dimensions, in response to set studio projects.
5 Demonstrate an understanding of the broad characteristics and contemporary themes of Fine Art and Design and make this understanding relevant through discussion and application to project work.

Indicative Module Content
The module will initially raise awareness of the following issues: The nature of research, information gathering and investigation. Methods and strategies for generating, exploring and developing ideas in both 2 and 3 dimensions. Analysis, selection and critical reflection. The module will subsequently apply this learning through the introduction of practical and theoretical aspects of 2 and 3 dimensional Fine Art and Design, which will typically include: The investigation and exploration of a wide ranging theme. Analysing and identifying relevant information capable of sustaining a number of outputs. Testing and experimenting with visualisation through media exploration to reveal a range of possible interpretations and options. Projects will address formal issues involving line, tone, colour, composition, pattern, texture, surface, scale, form, volume, mass, structure and construction as well as relevant contextual and conceptual issues. A parallel lecture programme will introduce contextual and contemporary issues relating to the areas of Design & Fine Art. Completed project work should evidence an awareness and consideration of sustainable themes in a manner appropriate to the context of the discipline.

Module Delivery
The module is studio and workshop based supported by lectures, seminars, practical sessions and group crits. Delivered by both team and individual teaching. Projects are introduced or expanded upon using relevant background material which will typically include visual presentations.

Indicative Student Workload Full Time Part Time
Contact Hours 160 N/A
Non-Contact Hours 140 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4, 5
Description: Submission of a portfolio of projects.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
In order to pass the module you need to achieve a D or above.
Module Grade Minimum Requirements to achieve Module Grade:
A An A in C1
B A B in C1
C A C in C1
D A D in C1
E An E in C1
F An F in C1
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module Evidence of prior relevant experience by submission of portfolio and interview.
Corequisites for module AA1001 Drawing & Visualisation 1, AA1009 Critical & Contextual Studies 1 and AA1008 Core Design Studies or AA1006 Core Fine Art Studies.
Precluded Modules None.

ADDITIONAL NOTES
Students will also be guided towards appropriate course specific and project specific texts, within project and studio based learning.

INDICATIVE BIBLIOGRAPHY
1 BERGER, J., 1972. Ways of Seeing. London: Penguin.
2 BUZAN, T. and BUZAN, B. 2012. The Mind Map Book: Unlock your creativity, boost your memory, change your life. Harlow: Pearson/BBC Active.
3 ECHILVERS, I. 2015. The Oxford Dictionary of Art and Artists. Oxford etc.: Oxford University Press.
4 ELKINS, J., 2008. How to Use Your Eyes. London: Routledge.
5 ERLHOFF, M. et al. 2018. Nerd - New Experimental Research in Design: Positions and Perspectives. Basel, Switzerland: Birkhàˆuser.
6 HORNUNG, D. 2021. Colour: A workshop for Artists & Designers. London: Laurence King Publishing Ltd.
7 JULIER, G., 2005. Dictionary of Design since 1900. London: Thames & Hudson.
8 PIPES, A., 2008. Foundations of Art & Design. London: Lawrence King Publishing.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781