Module Database Search
This Version is No Longer Current
The latest version of this module is available here
The latest version of this module is available here
MODULE DESCRIPTOR | |||
---|---|---|---|
Module Title | |||
Risk, Sponsorship And Fundraising In The Events Industry | |||
Reference | CB2503 | Version | 2 |
Created | November 2017 | SCQF Level | SCQF 8 |
Approved | June 2018 | SCQF Points | 15 |
Amended | June 2018 | ECTS Points | 7.5 |
Aims of Module | |||
---|---|---|---|
To enable students to develop an understanding of the management of risk, sponsorship and fundraising in the events industry. |
Learning Outcomes for Module | |
---|---|
On completion of this module, students are expected to be able to: | |
1 | Review dimensions of risk and understand the risk assessment process |
2 | Demonstrate understanding of the importance of risk management and the role of contingency planning |
3 | Appraise and discuss current sponsorship and fundraising theory and its implementation within the events industry |
4 | Examine contemporary issues in relation to the organisational and societal impacts of sponsorship and fundraising practices. |
Indicative Module Content |
---|
Definition of Risk and Risk Management; Categories of Risk; Financial, Strategic, Operational and Hazards; Crowd Behaviour and Management; Defining Sponsorship and Fundraising; Sourcing Sponsors; Proposals and Pitching; Managing Stakeholders; Evaluation and Monitoring. |
Module Delivery |
---|
Key concepts are delivered via lectures and supported through interactive tutorials. A series of provided readings will encourage students to further their understanding. |
Indicative Student Workload | Full Time | Part Time |
---|---|---|
Contact Hours | 36 | 36 |
Non-Contact Hours | 114 | 114 |
Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
TOTAL | 150 | 150 |
Actual Placement hours for professional, statutory or regulatory body |   |   |
ASSESSMENT PLAN | |||||
---|---|---|---|---|---|
If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
Component 1 | |||||
Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
Description: | Individual Written Assessment |
MODULE PERFORMANCE DESCRIPTOR | |
---|---|
Explanatory Text | |
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%) | |
Module Grade | Minimum Requirements to achieve Module Grade: |
A | 70% or above |
B | 60%-69% |
C | 50%-59% |
D | 40%-49% |
E | 35%-39% |
F | 0%-34% |
NS | Non-submission of work by published deadline or non-attendance for examination |
Module Requirements | |
---|---|
Prerequisites for Module | None. |
Corequisites for module | None. |
Precluded Modules | None. |
INDICATIVE BIBLIOGRAPHY | |
---|---|
1 | BOWDIN, G., et al. 2023. Events management. 4th ed. London: Routledge. |
2 | MASTERMAN, G., 2007. Sponsorship for return on investment. Oxford: Elsevier. |
3 | SILVERS, J.R., 2008. Risk management for meetings and events. Amsterdam: Elsevier Butterworth Heinemann. |
4 | SKINNER, B.E. and RUKAVINA, V., 2002. Event sponsorship. New York: Wiley. |
5 | TARLOW, P.E., 2002. Event risk management and safety. New York: Wiley. |