Module Database Search



MODULE DESCRIPTOR
Module Title
Enterprise Creation
Reference BSM2530 Version 8
Created April 2017 SCQF Level SCQF 11
Approved August 2013 SCQF Points 15
Amended June 2017 ECTS Points 7.5

Aims of Module
The aim of the module is to develop an understanding of the principles, methods and practice of enterprise creation.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Analyse and discuss relevant principles, methods and challenges of enterprise creation.
2 Draw on knowledge acquired in learning outcome 1 to generate and critique a business idea.
3 Translate a business idea into a written business plan.
4 Explain and defend a business plan to a panel of assesors.

Indicative Module Content
Through workshops, seminars and case studies, students will be introduced to the principles, methods and challenges of enterprise creation, with a specific focus being placed on the process of preparing a written business plan appropriate for presentation to a panel of potential business investors. Individual topics covered will include: approaches to generating business ideas; raising finance; business growth strategy; networking; and business plan formats and components. In small teams, students will generate a business idea, perform the necessary background investigations to translate that idea into a written business plan, and defend their plan to a panel of assesors.

Module Delivery
Full-time and part-time modes: Lectures; seminars; group discussions; group activities; presentation; directed reading and research; case studies. Distance learning mode: Individual activity worksheets; group discussion forums; online group activities; directed reading and research; case studies.

Indicative Student Workload Full Time Part Time
Contact Hours 40 20
Non-Contact Hours 110 130
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 40% Outcomes Assessed: 1
Description: Individual report
Component 2
Type: Coursework Weighting: 60% Outcomes Assessed: 2, 3, 4
Description: Team business plan and plan defense

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The Module is assessed by two components: C1 - Coursework - 40% weighting. C2 - Coursework - 60% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A At least 70% on weighted aggregate and at least 35% in each component
B At least 60% on weighted aggregate and at least 35% in each component
C At least 50% on weighted aggregate and at least 35% in each component
D At least 40% on weighted aggregate and at least 35% in each component
E At least 35% on weighted aggregate
F Less than 35% on weighted aggregate
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to course entry qualifications or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BARROW, C., BARROW, P. and BROWN, R., 2021. The business plan workbook: a step-by-step guide to creating and developing a successful business Author/Creator Barrow, Colin, author. . 10th ed. London: Kogan Page. ebook
2 BURNS, P., 2022. Entrepreneurship and small business. 5th ed. Boston: Palgrave.
3 BURNS, P., 2018. New Venture Creation: A Framework for Entrepreneurial Start-Ups. Palgrave.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781