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MODULE DESCRIPTOR
Module Title
Business Strategy
Reference BS4104 Version 11
Created March 2018 SCQF Level SCQF 10
Approved July 2019 SCQF Points 15
Amended July 2019 ECTS Points 7.5

Aims of Module
To enable students to analyse the various drivers of sustainable strategic development and apply strategic management principles across a range of organisational types.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Analytically evaluate the impact of current key strategic issues for a business in the global business environment.
2 Critically assess the strategic position of firms within a particular industry.
3 Critically evaluate the various sources of sustainable strategic development available to firms in the context of their environment.
4 Identify key drivers for strategic change with view to evaluating the risks associated with any change implementation.

Indicative Module Content
Global business issues and the strategic context of organisations; approaches to sustainable business strategy; sources of competitive advantage; contemporary issues in strategic organisations of the public, private and third sector; analysis of the impact of strategic choices; strategic change and sustainable strategic development.

Module Delivery
For full time students this module is a lecture based module, supplemented with seminars and case studies and exercises for reinforcement of key concepts. For distance learning students there will be access to a variety of materials to enable self-directed learning. These materials include online audio/visual presentations, a variety of reading materials, use of discussion forums and virtual workshops. The learning is then consolidated with interactive activities and/or face-to-face workshops.

Indicative Student Workload Full Time Part Time
Contact Hours 36 36
Non-Contact Hours 114 114
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Strategic Case Analysis

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 CLEGG, S.,PITELIS, C., SCHWEITZER, J., WHITTLE, A., 2022. Strategy: theory and practice. 3rd ed. London: SAGE.
2 WHITTINGTON, R., REGNER, P., ANGWIN, D., SCHOLES, K., 2020. Exploring strategy. 12th ed. Harlow: FT/Prentice Hall.
3 LAMPEL, J.B., MINTZBERG, H., QUINN, J.B., GHOSHAL, S., 2014. The strategy process: concepts, contexts, cases. 5th ed. Harlow: Pearson Education.
4 LYNCH, R., 2021. Strategic Management. 9th ed. London: Sage


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781