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| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Business Strategy | |||
| Reference | BS4104 | Version | 10 |
| Created | February 2017 | SCQF Level | SCQF 10 |
| Approved | July 2013 | SCQF Points | 15 |
| Amended | May 2017 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To provide students with the ability to analyse the drivers of competitive strategy and apply strategic management principles across a range of organisation types. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking |
| 2 | Critically evaluate the sources of competitive advantage available to firms within a particular industry |
| 3 | Analyse and critically evaluate the range of strategic options available to firms within a particular industry |
| 4 | Explain and evaluate the risks associated with implementation of strategic change |
| Indicative Module Content |
|---|
| The global business environment and the strategic context; Sources of competitive advantage; Levels and types of business strategy; The terminology of strategy; Strategic analysis; Strategy selection; Implementation risks. |
| Module Delivery |
|---|
| For Full Time students this module is a lecture based module, supplemented with appropriate seminars and case studies and exercises for reinforcement of key concepts. For Part Time students this module is delivered as a Blended Learning module whereby topics are introduced via online presentations including audio/visual activities using a variety of software packages. The learning is then consolidated with monthly workshops. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 36 | 24 |
| Non-Contact Hours | 114 | 126 |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | 150 |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
| Description: | Written report | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%) | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | 70% or above |
| B | 60% - 69% |
| C | 50% - 59% |
| D | 40% - 49% |
| E | 35% - 39% |
| F | 0% - 34% |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None in addition to SCQF10 entry requirements or equivalent. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | CLEGG, S.,PITELIS, C., SCHWEITZER, J., WHITTLE, A., 2022. Strategy: theory and practice. 3rd ed. London: SAGE. |
| 2 | WHITTINGTON, R., REGNER, P., ANGWIN, D., SCHOLES, K., 2020. Exploring strategy. 12th ed. Harlow: FT/Prentice Hall. |
| 3 | LAMPEL, J.B., MINTZBERG, H., QUINN, J.B., GHOSHAL, S., 2014. The strategy process: concepts, contexts, cases. 5th ed. Harlow: Pearson Education. |
| 4 | LYNCH, R., 2021. Strategic Management. 9th ed. London: Sage |