Why a corporate visual identity?

This microsite explains more about the work (2008 onwards) of the University’s Corporate Visual Identity Working Group.

The first question you may want to ask is why on earth do we need a corporate visual identity?

The answer in brief is that the University has a strong reputation in the north-east but needs to build a much stronger reputation outwith Grampian if it is to prosper in today’s more competitive environment. “Reputation” depends on many things, but amongst them is the way we portray ourselves visually. Although there were significant changes to the visual identity in 2005, some significant issues remained unresolved – for example the University name is not very legible when the roundel is used on its own; the Gordon font is not very accessible for visually-impaired users and so on. For all these reasons, a group was set up earlier in 2008 to look at all elements of the University’s visual identity and to make recommendations for ways in which it could be improved, made more coherent and consistent with the University’s strategic aims.

Corporate Visual Identity Working Group

The Corporate Visual Identity Working Group was deliberately set up to encompass both a wide range of expertise and representation from across key areas of the University:

Gavin Douglas, Student Recruitment (Convener)
Julie Addis, Univation
Alison Allan, The Gatehouse
Kate Blake, UK Marketing
Claire Brooker, Faculty of Health & Social Care
Annette Davidson, Disability Advisory Service
Libby Curtis, Gray’s School of Art
Martin Parker, The Gatehouse
Jonathan Shackleton, Communications Office
Julie Skinner, HR
Peter Stark, Estates and Property Services
Veronica Strachan, Aberdeen Business School