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Bachelor of Arts with Honours [BA (Hons)] Public Relations

Course Specification: Core Award Data

Course Specification: Student Learning Experience

 

  Full-Time
  Stage 1   Semester 1 CREDITS LEVEL  
  BS1225   Marketing 15 SCQF 7  
  BS1289   The Media Business 15 SCQF 7  
  BS1290   Visual Culture and Design 30 SCQF 7  
    Total for Semester:   60  
 
  Full-Time
  Stage 1   Semester 2 CREDITS LEVEL  
  BS1288   Digital Media Platforms And Practices 15 SCQF 7  
  BS1311   Managing In The Creative Industries 15 SCQF 7  
  BS1327   Communication Principles And Practice 30 SCQF 7  
    Total for Semester:   60  
 
    Total for Stage: 120    
 
  Full-Time
  Stage 2   Semester 1 CREDITS LEVEL  
  BS2290   Documentary Discourse and Practice 30 SCQF 8  
  CB2007   Corporate And Association Events Management 15 SCQF 8  
  CB2109   Integrated Marketing Communications 15 SCQF 8  
    Total for Semester:   60  
 
  Full-Time
  Stage 2   Semester 2 CREDITS LEVEL  
  BS2253   Public Relations 15 SCQF 8  
  BS2257   Web Design 15 SCQF 8  
  BS2278   Media Production Project 30 SCQF 8  
    Total for Semester:   60  
 
    Total for Stage: 120    
 
  Full-Time
  Stage 3   Semester 1 CREDITS LEVEL  
  BS3105   Events Management 15 SCQF 9   A
  BS3344   Study Abroad 8 15 SCQF 9   B
  BS3347   Study Abroad 9 15 SCQF 9   B
  BS3348   Study Abroad 10 15 SCQF 9   B
  BS3349   Study Abroad 11 15 SCQF 9   B
  BS3921   Public Relations Strategy and Specialisms 15 SCQF 9   A
  BS3922   Communication Project Management 30 SCQF 9   A
    Total for Semester:   60  
Route A - Taught route in Aberdeen
Route B - Students undertaking study at a partner University select route B
 
  Full-Time
  Stage 3   Semester 2 CREDITS LEVEL  
  BS3344   Study Abroad 8 15 SCQF 9   B
  BS3347   Study Abroad 9 15 SCQF 9   B
  BS3348   Study Abroad 10 15 SCQF 9   B
  BS3349   Study Abroad 11 15 SCQF 9   B
  BS3926   Creative Industries Theory And Practice 30 SCQF 9   A
  Choose 1 option module from the following group:
  
Rt:A
  BS3957   Business Start Up In The Creative Industries 30 SCQF 9  
  BS3983   Professional Practice (6 week) 30 SCQF 9  
  CB3011   Creative And Cultural Business News 30 SCQF 9  
  Choose 1 option module from the following group:
  
Rt:C
  BS3984   Professional Practice (12 week) 60 SCQF 9  
  CB3989   Professional Project 60 SCQF 9  
    Total for Semester:   60  
Route A - Taught route in Aberdeen
Route B - Students undertaking study at a partner University select route B
Route C - Alternative taught route
 
    Total for Stage: 120    
 
  Full-Time
  Stage 4   Semester 1 CREDITS LEVEL  
  BS4302   Research Methods 15 SCQF 10   A B
  BSM805   Strategic Digital Communications 30 SCQF 11   B
  Choose 3 option modules from the following group:
  
Rt:A
  BS4160   Postmodern Culture 15 SCQF 10  
  BS4164   Media Strategy 15 SCQF 10  
  BS4173   Celebrity Culture 15 SCQF 10  
  BS4324   Consumer Psychology 15 SCQF 10  
  Choose 1 option module from the following group:
  
Rt:B
  BS4160   Postmodern Culture 15 SCQF 10  
  BS4164   Media Strategy 15 SCQF 10  
  BS4173   Celebrity Culture 15 SCQF 10  
  BS4324   Consumer Psychology 15 SCQF 10  
    Total for Semester:   60  
Route A - Multiple electives route
Route B - Singular elective route
 
  Full-Time
  Stage 4   Semester 2 CREDITS LEVEL  
  BS4322   Research Project 30 SCQF 10  
  Choose 2 option modules from the following group:
  
  BS4163   Business Creativity 15 SCQF 10  
  BS4222   International Marketing 15 SCQF 10  
  BS4257   Political Communication 15 SCQF 10  
  BS4276   Women And The Media 15 SCQF 10  
    Total for Semester:   60  
 
    Total for Stage: 120    
 
 

 

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